Our Brand | Falken Tires
Our Brand
Where It All Started
Founded in Japan in 1983 and brought to North America in 1985, Falken Tires has established itself as a global leader in high-performance tire technology. Committed to both product innovation and motorsports culture, Falken manufactures a wide range of tires that match the needs of drivers around the world, from professional racers to daily commuters. With a well-rounded lineup that includes the AZENIS family focused on ultra-high performance, the WILDPEAK and RUBITREK lines built to encourage off-road adventures, and ZIEX & SINCERA products designed for all-season performance, Falken strives to deliver excellence in value, quality, and performance.
A Legacy of Motorsports Excellence
With origins as Ohtsu Tire and Rubber’s flagship high-performance tire brand, Falken has roots deeply embedded in motorsports. Since the beginning, Falken has been dedicated to proving our tires’ capabilities through competition, pointing to every victory as proof that our tires can perform at the highest level. From Hisa Yokoshima’s win at the Mirage Cup International Series in 1988 to James Deane’s first three-peat championship in Formula Drift history in 2019, Falken has long made its mark on the world of high-performance.
On-Road
After more than 35 years of success on the track, Falken has earned a reputation for on-road dominance. With 5 Formula Drift Driver’s Championships in 18 years and an abundance of motorsports wins, from professional series to grassroots events, the Azenis RT660 and RT615K+ have established themselves as tires of choice for competitive drivers across North America.
Off-Road
Though Falken’s motorsports success began on the track, we’ve made a habit of winning off-road as well. With a long list of victories at King of the Hammers and Championship Off-Road Racing events, our Wildpeak tires have become synonymous with excellence in the realm of rugged terrain.
With high-performance competition as our laboratory, success on the track translates to innovative technology for drivers everywhere.
A Driving Force in Innovation and Technology
Rigorous testing in the lab and on the track has always been key to Falken’s development of high-quality tires. Award-winning technology like Advanced 4D Nano Design demonstrates our commitment to pushing the limits in tire innovation, while global access to state-of-the-art manufacturing plants and testing facilities ensures each product delivers unwavering confidence. As a result, Falken has a track-tested and road-proven tire for nearly every make and model of car and truck in North America.
This progress has also earned Falken an impressive lineup of Original Equipment fitments. Today, Falken tires come standard on dozens of popular vehicles, including the Jeep Gladiator, Porsche Macan, and Toyota Tundra TRD Pro. Acquiring OE fitments helps ensure we’re developing the high-quality products automobile manufacturers demand; the high-quality products drivers trust.